Claire Lui

I primarily write about the intersection of art, design, travel, and business. Some of my work:

Corcoran

As senior copywriter for the real estate firm, I work on neighborhood guides and other editorial collateral to support the affiliate business. Here are some of the pieces I’ve written for Corcoran’s blog, Inhabit:

• A Musical Day in Athens, Georgia
• Savannah’s Location Gallery Celebrates a Sense of Place
• Jackie Roth: A Champion for Inclusion and Accessibility

Guggenheim

I wrote a year-long series of regular blog posts about the museum’s library’s collection, as well as a number of additional design posts for the website.

• A New Design Reshapes Membership at the Guggenheim
• “Reality in Themselves”: Herbert Matter’s Photographs of Alberto Giacometti’s Art
• The Little-Known Glass Works of Josef Albers
• Here, Kitty, Kitty: Fischli and Weiss’s Büsi Returns to Times Square

Print

I wrote a column, “Shelf Life,” about book cover design, in every print issue of PRINT, the leading magazine for graphic designers, for ten years, from 2007 to 2017, first as a staff editor and later, as a contributing editor.

• Profile of Xu Bing

Yarn Market News

I wrote a marketing column from 2011 to 2020 for this b-to-b publication aimed at yarn store owners.

• Poppin’ Fresh: Hosting in-store pop-ups can help you capitalize on a trend and increase sales.
• The Power of Rewards: Giving back to your most loyal customers.
• Glows and Grows: Providing employees with feedback—both positive and not—is a surefire way to keep everyone the right track.

The Riveter

In 2019, I wrote a series of articles about women and the workplace for theriveter.co, a digital community that originally was developed to accompany an IRL community of nation-wide, women-focused co-working spaces.

• How to Protect a Great Start-Up Idea
• Balancing Act: Tips for Moms who Travel for Work
• What I Wish I Knew When I Was Younger: Two Women CEOs Reflect

Garden Design

• Makeover: The James Beard Garden

I also started an online reader submission series called “My Garden,” which featured interviews and photos from readers. Here are two of my favorites:

• Growing Locally and Sustainably in Chicago: This gardener replaced her lawn with an edible front yard.
• Color in Massachusetts: A colorful neighborhood landmark.

Gothamist

For the Fall Guide to the City, a Lexus-sponsored series of posts, I wrote 100 posts for the Gothamist network’s five city sites: New York, Washington D.C., San Francisco, Los Angeles, and Chicago. Here’s a selection from the sponsored ad campaign that recommended day trips and weekend getaways:

New York

• New Canaan Houses in Old Modern Style
• The Hamptons, The Art Barge and Lobster Rolls

Washington D.C.

• Spend the Weekend in Saigon
• Charmed: John Waters and Crab Cakes

San Francisco

• Camping at Rob Hill in the Presidio
• Half Moon Bay and the Annual Pumpkin Festival

Chicago

• Visit the Work of Frank Lloyd Wright

Design Observer

• Plastic, A Toxic Love Story: Interview with author Susan Freinkel

American Heritage

When I was on staff at American Heritage, I wrote a piece about the New Jersey shore town of Wildwood, a great seaside vacation spot with Boardwalk games and Googie architecture.

• Wildwood, New Jersey

Columbia College Today

Some of the fun profiles I’ve written of my fellow Lions, for my alma mater’s alumni magazine.

• Profile of Paul Auster
• Profile of Bill Condon

NYC Tourism

For the website of NYC Tourism, the official tourism bureau of New York City, I worked on a number of projects, including NYC Extreme Local, a holiday shopping advertising campaign highlighting the neighborhoods in all five boroughs, sponsored by American Express and AT&T. I also wrote articles for the site (with the Gossip Girl guide continuing to be one of the most viewed articles on the site);

• A Gossip Girl Guide to NYC
• Must-See Midtown: Attractions

and as a special nod to coronavirus…my fun-fact blurb about John M. Barry’s The Great Influenza in Entertainment Weekly that I read and wrote about in 2004.